How Targeting Niche Markets Unlocked Escape Room Success

An established escape room company wanted to diversify their customer base and increase bookings by exploring niche markets beyond the traditional settings of birthday parties and corporate events. Our agency identified and effectively targeted 13 new niche event categories, developing a custom landing page for each to optimize both organic and paid traffic.

The client was primarily known for hosting birthday parties and corporate events, limiting their exposure to potential new customer segments. The challenge was to identify, target, and capture these niche markets effectively, ensuring maximum visibility and conversion rates for each unique event type.

Our comprehensive approach involved in-depth market analysis, strategic content creation, and targeted advertising campaigns:

Market Identification and Segmentation

Conducted thorough market research to identify 13 promising niche markets for escape room events, ranging from bachelor/bachelorette parties to school events and gender reveal parties.

Custom Landing Page Development

Created a dedicated landing page for each event type, tailored to address the specific needs and interests of the target audience. Each and every page was finely tuned for SEO and strategically designed to convert visitors into bookings seamlessly.

Enhanced Local SEO

Implemented targeted SEO strategies to achieve top local search rankings for queries related to the identified niche markets, ensuring maximum visibility.

Targeted PPC Campaigns

Launched Google and Facebook ad campaigns specifically designed for each niche market, utilizing detailed audience insights to increase ad relevance and effectiveness.

Conversion Optimization

Applied best practices in conversion rate optimization to each landing page, enhancing user experience and streamlining the booking process.

The targeted approach led to a dramatic increase in bookings, particularly for larger group events, which significantly boosted the client's revenue!

Group bookings increased by 300%, and revenue from niche event bookings grew by 250%.

The client achieved top local search rankings for targeted event queries, contributing to a 180% increase in overall website traffic from both PPC and organic search.