How Remarketing Elevated the Brand Recall for an Escape Room

In a strategic move to implant our client's escape room brand in the minds of potential customers, we implemented a robust branded display and video remarketing campaign. This initiative aimed to enhance brand recall, ensuring that when individuals think of entertainment, they think of our client's brand first.

While our client offered exceptional escape room experiences, they faced challenges in brand recognition and top-of-mind awareness among potential customers. The goal was to transform their brand into a household name synonymous with fun and engaging activities.

Our approach combined the power of visual appeal and strategic repetition across multiple digital platforms to maximize brand recall and search activity:

Branded Content Creation

Developed compelling video and display ads that prominently featured the client's brand name, logo, and color scheme. This content was designed to be visually striking and memorable, emphasizing the unique aspects of the escape room experiences.

Strategic Remarketing

Implemented remarketing campaigns targeting individuals who had previously visited the website but had not made a booking. These ads were designed to re-engage past visitors with the brand, reinforcing brand elements consistently.

Frequency Capping

Applied frequency caps to ensure optimal exposure without overwhelming the audience. This approach helped maintain a balance between reinforcing the brand and maintaining a positive user experience.

Cross-Platform Distribution

Leveraged various platforms, including Google Display Network and social media channels like Facebook and YouTube, to disseminate branded ads, ensuring broad coverage and multiple touchpoints with audiences.

Performance Monitoring and Optimization

Continuously tracked the performance of remarketing campaigns, analyzing metrics such as brand search volume, click-through rates, and direct traffic from ads. Used this data to refine ad placements, messaging, and frequency to maximize impact and ROI.

The focused use of branded remarketing ads led to a dramatic 700% increase in brand search volume, significantly boosting online visibility and interest.

Direct website traffic from these branded searches rose by 300%, indicating higher engagement and intent to book.

Overall brand awareness grew by 250%, and engagement with branded content saw a 200% uplift, marking a substantial increase in brand recall and preference.