How We Redirected Competitor Traffic to Boost Escape Room Bookings

We deployed an innovative and refined digital marketing strategy for one of our escape room clients, who was seeking to seize opportunities in a competitive market. By targeting individuals interested in competitor escape room offerings, we redirected traffic to our client's escape room website and converted it into bookings using advanced Google and Meta advertising platforms.

In a booming escape room market, standing out of the crowd was highly challenging for our client. They required a strategy to directly engage audiences already interested in similar entertainment options but unaware of our client's unique offerings.

Our strategy leveraged cutting-edge digital advertising tools to specifically target users who had visited competitor websites, turning potential competitor customers into our own:

Competitor Audience Targeting

Utilized Google and Meta's advanced targeting options to identify and reach individuals who had visited competitor sites within the last 365 days. This included setting up custom audience parameters to precisely capture this segment.

Engaging Ad Content

Crafted compelling ad content that highlighted the unique selling propositions of our client's escape rooms, emphasizing what sets them apart from the competition, such as unique game themes, superior customer experiences, and special promotions.

Strategic Ad Placement

Positioned ads across platforms frequented by the targeted demographic, ensuring maximum visibility. This included both search and display networks, as well as social media platforms where engagement rates are high.

Conversion Optimization

Developed optimized landing pages that provided targeted visitors with all the necessary information to make a booking decision. These pages featured strong calls-to-action, customer testimonials, and engaging visuals of the escape rooms.

Continuous Monitoring and Adjustment

Regularly analyzed campaign performance to refine targeting, ad placement, and messaging. Adjustments were made based on data-driven insights to enhance the effectiveness of the campaigns continuously.

This strategic initiative dramatically increased our client's bookings, with a 250% increase in reservations directly attributed to traffic from competitors.

Overall website engagement grew by 220%, and traffic from these targeted campaigns saw a 200% increase.

Additionally, conversion rates from this specific audience improved by 180%, demonstrating the efficacy of precisely targeted competitor campaigns.