How We Boosted Escape Room Bookings with Strategic Facebook Ads

Seeking to capitalize on the family entertainment market, an escape room company partnered with us to create targeted Facebook ad campaigns. The focus was on engaging moms with kids ages 7-16, families, and individuals with upcoming birthdays, utilizing Facebook's robust targeting tools to reach these specific demographics effectively.

The client's previous advertising efforts were broad and failed to resonate with key demographics, mainly families looking for age-appropriate entertainment options.

There was a clear need for more precisely targeted campaigns to efficiently reach and engage this lucrative market segment.

Our strategy employed detailed demographic targeting and creative ad content tailored to appeal directly to families and birthday groups:

Demographic Targeting

Utilized Facebook's advanced targeting options to reach moms with children aged 7-16, families, and individuals with upcoming birthdays. Additional targeting parameters included interests related to family activities, children's entertainment, and local event planning.

Engaging Ad Content

Designed ads that highlighted the family-friendly aspects of the escape rooms, showcasing fun, challenge, and the opportunity for quality family time. This included vibrant images of families enjoying the games, testimonials from satisfied parents, and promotional offers for birthday and family packages.

Seasonal and Event-Based Promotions

Timed campaigns to coincide with school holidays, seasonal festivities, and common periods for birthday party planning, maximizing relevance and engagement.

Conversion Optimization

Each ad directed users to a specially designed landing page that streamlined the booking process, making it quick and easy for busy parents to secure their spots.

Performance Tracking and Optimization

Monitored ad performance meticulously, using insights to continually refine targeting, ad copy, and visuals. A/B testing was employed to determine the most effective messages and designs.

The targeted Facebook campaigns were highly successful, significantly boosting family and birthday bookings.

Bookings from family groups saw a remarkable 250% increase, while engagement rates on targeted campaigns rose by 220%.

Traffic from these ads to the booking page increased by 180%, and the campaigns achieved a 160% uplift in return on ad spend, demonstrating the effectiveness of precise demographic targeting and tailored ad content.