How We Tapped Into the 'Fun Things to Do' Market to Boost Escape Room Bookings

Expanding beyond traditional escape room searches, our client targeted the broader 'fun things to do' market—a larger and diverse segment. We started to attract individuals seeking general entertainment, through strategic SEO and targeted PPC ads, introducing those potential adventurers to the unique experiences of escape rooms that our client offers.

The main challenge was the competitive and broad nature of the 'fun things to do' category, which encompasses a wide range of activities, making it difficult to achieve top organic rankings due to the generic and highly sought-after nature of these terms. Additionally, converting general entertainment seekers into escape room customers required highly persuasive and targeted marketing strategies.

Our multifaceted approach combined precise search engine optimization with targeted pay-per-click advertising to effectively reach and engage this broader audience:

SEO Optimization for Broad Terms

Enhanced the website's content to rank for 'fun things to do' searches, incorporating these terms into blog posts, FAQs, and landing pages. This included local SEO strategies to capture geographically relevant searches.

PPC Campaigns for Immediate Reach

Launched targeted PPC campaigns focusing on 'fun things to do' keywords to capture the attention of those actively searching for entertainment options. Ads were designed to highlight the unique, fun aspects of escape rooms as ideal evening or weekend activities.

Engaging Content Development

Created compelling content that resonated with a broad audience, showcasing escape rooms as a perfect answer to the common query of how to spend free time in an exciting way. This content featured customer testimonials, captivating images, and video tours of the game rooms.

Conversion Optimization

Optimized landing pages to convert visits from 'fun things to do' searches into bookings. Pages were crafted to communicate the excitement and value of the escape room experience, with clear calls to action and easy booking processes.

Performance Tracking and Adjustments

Continuously monitored both SEO and PPC campaign performances to refine tactics, improve ad spend efficiency, and better target potential customers. Adjustments were based on detailed analytics and user feedback.

The strategic focus on the 'fun things to do' market yielded exceptional results.

Website traffic from these searches increased by 300%, and bookings from new customer segments grew by 250%.

Overall website engagement rose by 200%, demonstrating enhanced interest and interaction with the content.

The ROI from our combined SEO and PPC efforts saw a significant uplift of 180%, validating the effectiveness of targeting broader entertainment searches.