How Our Multi-channel Marketing Strategy Boosted an Escape Room Globally

An established escape room brand with a strong domestic presence wanted to expand its reach and revenue globally. To achieve this, they partnered with us to implement a comprehensive multi-channel marketing strategy, leveraging various platforms to capture a diverse international audience.

The client faced significant challenges in entering and competing in new markets, going beyond language barriers, cultural differences in entertainment preferences, and the need to optimize marketing messages across diverse media landscapes.

Our strategic approach focused on creating a tailored multi-channel marketing campaign that addressed the unique characteristics of each target market:

Market Research and Localization

Conducted extensive research to understand the cultural nuances and consumer behavior in each target market. This informed the localization of content, ensuring it resonated with local audiences.

Integrated Marketing Channels

Utilized a combination of digital and traditional marketing channels, including social media, email marketing, PPC, SEO, local influencers, and print advertising, to maximize reach and engagement.

Content Diversification

Developed diverse content formats such as videos, blog posts, interactive social media posts, and virtual tours in multiple languages, tailored to the preferences of each market segment.

Data-Driven Optimization

Employed advanced analytics to monitor the performance of marketing channels in real-time, allowing for rapid adjustments to strategies and allocations to optimize ROI.

Partnerships and Collaborations

Forged partnerships with local businesses and influencers to increase credibility and extend reach within each locale.

The multi-channel marketing strategy led to significant improvements in global engagement and revenue.

International bookings increased by 180%, overall revenue grew by 160%, and engagement across marketing channels rose by 140%.

Additionally, brand recognition in international markets saw a 120% uplift, establishing the client as a global player in the escape room industry.