How Our Google Ads Strategies Transformed an Escape Room Brand

60%

Increase in Click Through Rate

150%

Rise in Conversion Rate

400%

Return on Ad Spend (ROAS)

3X

Geographic Targeting Impact

Overview

An escape room business was looking to boost its online presence and make more money with Google Ads. They teamed up with us to improve their ads and turn clicks into cash.

Challenges

The client was up against tough competition in the online advertising world, finding it hard to stand out among many rivals.

Their current Google Ads campaigns weren't doing well, failing to bring in good returns on investment (ROI).

They needed a customized approach to boost campaign performance and meet their business goals.

Strategy

Our Google Ads strategy focused on driving targeted traffic and maximizing conversions:

Keyword Optimization

Conducted extensive keyword research to identify relevant and high-converting search terms related to escape room experiences.

Ad Creatives and Extensions

Developed compelling ad creatives and utilized ad extensions to enhance visibility and drive engagement.

Bid Management

Implemented strategic bidding strategies to maximize ad placement while optimizing cost per click (CPC).

Geographic Targeting

Leveraged geographic targeting to reach audiences in specific locations where the client's escape rooms were located.

Continuous Optimization

Conducted ongoing campaign monitoring and optimization to identify areas for improvement and capitalize on emerging opportunities.

Results

Through strategic campaign management and optimization, the client achieved remarkable results!

Increased click-through rates by 60%, driving a surge in qualified traffic to their website.

Generated a 150% rise in conversion rates, resulting in a substantial increase in bookings and revenue.

Achieved a 4x return on ad spend (ROAS), demonstrating the profitability and effectiveness of the Google Ads campaigns.

Statement: Stories Told, Identities Protected. Why?

To respect client confidentiality, identities are protected while showcasing the transformative impact of our winning strategy.

ABOUT THE CLIENT

Our client is a premier escape room destination known for their immersive and captivating experiences. Situated in a bustling city, they cater to a diverse audience seeking thrilling adventures and team-building activities.

LOCATION

Poughkeepsie, NY

BUSINESS TYPE

Single Location Escape Room Business

Stand Out of The Crowd with Our Google Ads Strategy

Ready to unlock the full potential of your Google Ads campaigns? Contact us today to discover how our expertise can drive targeted traffic, increase conversions, and maximize your return on investment.