How We Attracted Corporate Decision Makers with LinkedIn Ads

A prominent escape room business aimed to expand its corporate client base and boost bookings for team-building events. With the goal of attracting more corporate groups, they partnered with us to leverage LinkedIn Ads and target decision-makers in businesses looking for unique team-building experiences.

The client faced challenges in reaching corporate decision-makers and showcasing the value of their escape room experiences for team-building events. Traditional marketing efforts failed to yield desired results, and they needed a strategic approach to engage and convert corporate clients through digital channels.

Our LinkedIn Ads strategy was tailored to capture the attention of corporate decision-makers and drive event bookings:

Audience Targeting

Utilized LinkedIn's robust targeting options to reach professionals based on job title, industry, company size, and seniority.

Ad Creatives

Developed compelling ad creatives highlighting the benefits of escape room team-building activities for corporate groups.

Sponsored Content

Leveraged sponsored content ads to promote blog posts, case studies, and videos showcasing successful corporate events hosted at the escape room venue.

Lead Generation Forms

Implemented LinkedIn lead gen forms to capture contact information and facilitate direct communication with interested prospects.

Performance Tracking

Monitored campaign performance closely and optimized ad creative, targeting, and bidding strategies based on real-time data insights.

The LinkedIn Ads campaign yielded impressive results, driving significant growth in corporate event bookings!

Increased event bookings by 200%, exceeding the client's initial goals and expectations.

Generated a 150% rise in engagement with sponsored content, demonstrating strong interest and interaction from the target audience.

Achieved a 3x return on ad spend (ROAS), showcasing the profitability and effectiveness of the LinkedIn Ads campaign in driving corporate event revenue.