How Targeted Remarketing Created Loyal Customers for an Escape Room Brand

A multi-game escape room company was struggling with low repeat customer rates and turned to us for help. We aimed to boost their customer retention by re-engaging past visitors with creative and targeted remarketing ads on Google and Facebook. Our strategy promoted a diverse range of offerings and events, making sure to catch the eye of former guests and previous site visitors and entice them to return.

Although our client offered a variety of immersive escape room games, they were having trouble attracting previous customers to return. Their existing marketing efforts weren't effective at re-engaging visitors after their initial visit, leading to missed opportunities for repeat bookings and referrals.

We planned a comprehensive remarketing strategy that leveraged detailed visitor tracking and diverse creative ad content to enhance customer recall and engagement:

Visitor Tracking and Audience Segmentation

Implemented advanced tracking to capture detailed data on website visitors. Segmented the audience based on their interaction history and preferences to tailor the remarketing ads.

Creative Ad Development

Crafted a variety of creative display and video ads that highlighted different aspects of the client's offerings, including seasonal promotions, birthday parties, corporate events, new game launches, and special discounts.

Dynamic Remarketing Campaigns

Launched dynamic remarketing campaigns on Google and Facebook that automatically adjusted the ad content based on the visitor's previous interactions, ensuring relevance and increasing the likelihood of re-engagement.

Continuous Optimization and A/B Testing

Regularly optimized the ad campaigns based on performance data, employing A/B testing to refine ad elements and improve conversion rates.

Community and Social Engagement

Enhanced social media engagement strategies to foster a community around the escape room brand, amplifying word-of-mouth and building a stronger brand presence.

The targeted remarketing campaigns led to remarkable improvements in customer retention and brand engagement. Repeat customer rates surged by 200%, while engagement with promotional content increased by 180%.

Brand recognition in the target market grew by 160%, establishing the client as a top-of-mind choice for escape room entertainment.

Additionally, referral traffic and word-of-mouth recommendations saw a 140% uplift, significantly boosting organic growth.