How Our Tailored SEO Strategies Elevated an Escape Room Business

A renowned escape room business, known for its innovative game designs, sought to enhance its online visibility and dominate search engine results. They wanted to attract more organic traffic and increase bookings by leveraging cutting-edge SEO strategies.

Our client's website was underperforming in search engine rankings, overshadowed by competitors, and experiencing low organic traffic and poor conversion rates. The lack of a cohesive SEO strategy hindered their ability to capture and convert potential customers.

Our comprehensive SEO strategy was built around three pillars to boost visibility, drive traffic, and enhance user engagement:

Technical SEO Overhaul

Conducted a thorough audit and rectification of website issues such as slow load times, broken links, and unoptimized mobile performance to enhance user experience and search engine indexing.

Keyword Strategy and Content Optimization

Developed a targeted keyword strategy focusing on high-competition and niche keywords relevant to the escape room industry. Enhanced content quality to align with search intent, incorporating engaging multimedia elements to increase dwell time.

Link Building and Authority Enhancement

Implemented an aggressive link-building strategy to improve domain authority, focusing on acquiring backlinks from reputable sources within the entertainment and tourism sectors.

Local SEO Focus

Optimized local SEO elements to capture the geographical market, updating local listings and integrating location-based keywords to improve visibility in local search results.

The implementation of these targeted SEO strategies significantly improved the client's search engine performance.

Keywords ranking on the first page of Google increased by 300%, leading to an 180% growth in organic traffic.

Online bookings through organic search channels saw a 160% rise, while the click-through rate from search results improved by 70%.