How We Boosted The Visibility and Engagement of an Escape Room Business

An established escape room brand was struggling to maintain visibility and engagement on social media due to constantly changing platform algorithms. They engaged our services to devise a strategy that would not only adapt to these changes but also capitalize on them to enhance their online presence.

The client's social media efforts were becoming less effective as new algorithms reduced the organic reach of their posts. Their content, once highly visible and engaging, was losing traction, leading to decreased interaction and lower website traffic.

We implemented a multi-faceted strategy designed to outsmart social media algorithms and restore the client's robust online engagement:

Content Diversification and Optimization

Developed a diverse content strategy that included video, live streams, user-generated content, and timely posts, all optimized for maximum engagement according to each platform's preferences.

Engagement Tactics

Enhanced user interaction through regular prompts for comments, shares, and saves, increasing the 'stickiness' of content and its favorability by algorithms.

Data-Driven Posting Schedules

Utilized analytics tools to determine optimal posting times and frequencies for different types of content, aligning with times when target audiences were most active.

Algorithm-Friendly Features

Leveraged platform-specific features favored by algorithms, such as Instagram Stories' polls and questions, Facebook's groups and events, and Twitter's hashtags to increase visibility and engagement.

Paid Advertising Integration

Complemented organic efforts with strategic paid advertising to boost visibility and reach targeted segments more effectively, ensuring content appeared prominently despite algorithmic changes.

The strategies deployed led to significant improvements across all key performance indicators.

Organic reach increased by 130%, while engagement rates grew by 110%.

The client's follower count rose by 95%, and traffic from social media platforms to the website increased by 85%.