How We Built a Thriving Escape Room Community Utilizing Social Media

A growing escape room company sought to streamline its unsteady social media efforts into a harmonious strategy. The objective was to not only attract visitors but also cultivate them into loyal customers and community advocates.

The client's social media presence was inconsistent, with low engagement and minimal impact on their business.

Their content failed to capture the essence of their brand and the excitement of their escape room experiences, resulting in poor social media performance and underutilization as a marketing channel.

Our strategy centered on creating a vibrant, engaging social media presence that reflects the brand's personality and engages escape room enthusiasts:

Content Strategy Revamp

Developed a rich content calendar featuring behind-the-scenes looks, sneak peeks of upcoming rooms, and spotlight features on successful escapes to drive engagement and intrigue.

Community Engagement Initiatives

Launched regular interactive campaigns, such as photo contests and puzzle challenges, encouraging followers to share their experiences and engage with the brand.

Influencer Collaborations

Partnered with local influencers and niche content creators to expand reach and authenticity, showcasing real visitor experiences.

Analytics-Driven Marketing

Utilized social media analytics to refine targeting and content, focusing on metrics that drive bookings and enhance community interaction.

The newly implemented strategies revolutionized the client's social media impact.

The follower count increased by 150%, and engagement rates more than doubled, reflecting a deeper connection with the brand.

User-generated content surged, creating a rich repository of authentic visitor experiences.

Most significantly, direct bookings from social media platforms rose by 80%.