How We Amplified ROI Through Strategic Advertising for an Escape Room

A well-established escape room business strived to maximize its advertising return on investment while maintaining its reputation for quality and innovation. The objective was clear: enhance profitability through refined advertising strategies that not only attract new customers but also promote higher frequency of repeat visits.

Despite a strong market presence, the client was not achieving the desired returns on their advertising investments. The main challenges included ineffective ad placements, poor audience targeting, and undistinguished messaging that blended into the competitive landscape.

To revamp the client's advertising approach, we employed a multi-platform strategy tailored to capture diverse audience segments:

Audience Segmentation and Targeted Campaigns

Developed detailed buyer personas to tailor messages for new visitors, repeat customers, and special event planners.

Optimized Ad Placements and Scheduling

Leveraged analytics to determine the best times and platforms for ad placements to maximize visibility and engagement.

Enhanced Creative Content

Introduced dynamic and interactive ad content that reflects the unique experiences offered by the escape room, making use of advanced formats like carousel ads and short video clips.

Cross-Platform Remarketing

Implemented a cross-platform remarketing strategy to re-engage visitors who showed initial interest but did not complete a booking.

Our strategic approach delivered remarkable results.

Return on advertising spend doubled, evidenced by a 200% increase in ROI.

Overall bookings surged by 120%, with a significant 90% increase in repeat customer rates, indicating a higher retention of clientele.

Additionally, social media campaigns saw a 70% rise in engagement, expanding the client's digital footprint and brand recognition.