How We Maximized Escape Room Bookings with Tailored Event Ads

Seeking to capitalize on diverse market segments and enhance customer retention, our client, an escape room company, implemented a strategic advertising campaign tailored to specific event types. By creating custom ads and landing pages for 13 different event categories, and employing targeted remarketing strategies, we've significantly boosted bookings and established a strong repeat customer base.

Previously, the client's advertising efforts were generalized, not effectively capturing the unique appeal needed for various event-driven bookings.

The challenge was to craft compelling, specific marketing messages that resonated with distinct audience segments, from corporate groups to private celebrations.

Our approach integrated detailed audience analysis, custom content creation, and sophisticated ad targeting techniques to drive bookings for each specific event type:

Custom Audience Segmentation

Identified and created custom audience profiles for each event type based on demographic data, previous booking history, and online behavior. This enabled highly targeted ad campaigns that speak directly to the interests and needs of each segment.

Event-Specific Ads and Landing Pages

Developed individual ad campaigns and dedicated landing pages for each of the 13 event types, such as birthdays, corporate events, bachelor/bachelorette parties, and more. Each landing page provided tailored information, highlighting the benefits and unique selling points of hosting such events at our client's escape rooms.

Frequency Capping and Remarketing

Implemented custom frequency caps to ensure optimal ad exposure without overwhelming potential customers. Used remarketing strategies to target previous site visitors, drawing them back with enticing offers and relevant event promotions.

Cross-Platform Advertising

Leveraged various platforms, including Google Ads and Facebook, to maximize reach and engagement. Each platform was optimized according to the event type and target audience characteristics.

Conversion Tracking and Optimization

Employed advanced tracking setups to monitor the performance of each event-specific campaign. Regularly optimized ads and landing pages based on conversion data and customer feedback to continuously improve campaign effectiveness.

The targeted and customized approach led to a 300% increase in bookings for specific events, with a 250% growth in engagement from repeat customers.

Conversion rates from the tailored landing pages saw a 220% rise, contributing to a 200% overall increase in revenue from these campaigns.

The strategy not only filled the client's calendar with bookings but also strengthened their reputation as the go-to venue for diverse event needs.