How We Built an Ultimate Escape Room Website

Our team was assigned the exciting challenge of revitalizing the digital presence for a well-known escape room company with 22 locations across the United States. We created a state-of-the-art website, addressing issues from the previous site such as poor design, slow loading times, and difficult navigation. These improvements significantly enhanced the user experience and supported business growth.

The initial website was not only aesthetically outdated but also technologically behind, failing to support efficient navigation and quick load times. With over 600 pages and a growing number of blog posts, the challenge was to create a scalable, fast, and user-friendly website that could handle complex content management needs across multiple locations.

Our strategy revolved around using cutting-edge technology and thorough user testing to create a seamless and engaging online experience:

Advanced Technology Stack:

Utilized a combination of React.js, Next.js, and Node.js for front-end and server-side operations, ensuring a fast-loading, SEO-friendly website. Plus, Tailwind CSS was used to make it responsive to all devices.

Custom Content Management System (CMS):

Developed a custom-made CMS tailored to the client's specific needs, enabling efficient management of a large-scale multi-location content system without the common pitfalls of traditional platforms like WordPress.

Comprehensive UI/UX Research and Design:

Conducted extensive research to understand the needs of escape room visitors. The design process involved creating intuitive user interfaces that enhance user interactions and ensure easy navigation on all devices.

Iterative User Testing:

Initiated a user testing phase involving friends and family to gather unbiased feedback, which was crucial in refining the user experience.

SEO and Performance Optimization:

Integrated best practices in SEO and web performance optimization to improve visibility and user retention.

The new website surpassed the old one in every aspect, delivering outstanding results across all metrics!

User engagement skyrocketed by 300%, and conversion rates increased by 250%.

SEO rankings rose significantly, reflecting the site's enhanced visibility and structural improvements.

Average session duration increased by 150%, indicating a more engaging and efficient user experience!