How Our Google Ads Mastery Led to Remarkable Escape Room Growth

A new escape room business in a highly competitive urban area aimed to boost their online presence and outrank competitors. They planned to leverage Google Ads to capture more market share and increase bookings.

The client was facing fierce competition, with their ads often lost in the clutter. They struggled to make a significant impact on potential customers and were unable to retarget visitors effectively. Their online advertising presence needed a strategic boost to capture attention and drive action.

Our comprehensive Google Ads strategy covered:

Search Ad Strategy

Focused on capturing high-intent escape room related search queries, including targeting competitor brand keywords to divert their traffic.

Remarketing Ads

Implemented sophisticated remarketing strategies to re-engage visitors who showed interest but did not book.

Video Ads on YouTube

Created engaging, thematic video ads tailored to escape room enthusiasts, placed strategically on YouTube.

HTML5 Animated Display Ads

Deployed across major news and blog sites to maximize visibility and brand recall.

Data-Driven Optimization

Continuously monitored and tweaked campaigns for optimal performance, leveraging data to make informed decisions.

The campaign was a resounding success. Online bookings skyrocketed by 150%, and website traffic saw a 120% uplift. Brand awareness grew significantly, thanks in part to the engaging video and targeted display ads, which resonated well with the target audience.