Escape Room Advertising Ideas: Proven Ad Examples to Get More Bookings

Looking for escape room advertising ideas that actually work? In a competitive industry, the right advertising strategy can make all the difference in driving bookings and growing your business.

Advertising is the key to keeping your escape room business visible and ahead of the competition. With well-placed ads, you can reach new audiences, build brand awareness, and keep past players engaged.

The right ads don’t just attract attention—they turn curious visitors into paying customers by showcasing the excitement of escape rooms and creating a sense of urgency.

Different platforms offer unique advertising opportunities, from Google and Microsoft Ads to highly engaging social media promotions. Choosing the right mix ensures you maximize your reach and return on investment.

Ready to level up your escape room advertising? Let’s dive in!

1. Google Ads for Escape Rooms: Capture Customers Actively Searching

Google Ads ensures your business appears to your target audiences at the right moment. With intent-driven advertising, you can attract high-quality leads who are already interested in booking an escape room experience like yours.

Google’s powerful ad formats help you target potential customers based on their search behavior, making it an essential tool for boosting visibility and bookings.

1.1 Google Search Ads: The Power of Intent-Based Advertising

When someone searches for “escape room near me” or any other relevant keyword, a well-crafted escape room ad can put your business at the top of the search results.

Example:

Above is an example of a Google Search Ad for All In Adventures' Axe Throwing in Poughkeepsie, NY.

This is another example image featuring a Google Search Ad for Quest Room’s Escape Room Birthday Parties, perfect for everyone.

Here's another example of Google Search Ad for Escape Rooms for adults in LA.

• Targets users who are actively searching for escape rooms in their area.
• Uses strong CTAs to encourage immediate bookings.
• Example Keywords: escape room near me + [location], escape rooms in + [location], [location] + escape room, escape room places near me, [theme] + escape rooms near me
• Best Use Case: Ideal for capturing high-intent customers ready to book an escape room experience.

1.2 Google Display Ads: Expanding Your Brand’s Reach

While search ads capture those actively looking, Google Display Ads expand your escape room advertising reach by appearing on websites and apps your potential players visit.

Example: 

The above image features some examples of Google Display Ads from escape room companies that appear on relevant websites and apps visited by potential players.

• Uses eye-catching visuals to boost brand awareness.
• Attracts new players who may not have searched for an escape room yet.
• Best Use Case: Great for brand exposure and retargeting previous visitors.

1.3 Remarketing Ads: Bringing Back Interested Players

Many visitors browse your website but don’t book right away. Remarketing keeps your escape room ads in front of them, reminding them of the fun they’re missing out on.

Example: "Still Thinking About an Escape Room? Book Now and Get 10% Off!"

• Re-engages visitors who left without booking.
• Offers special incentives to encourage return visits.
• Best Use Case: Great for bringing back potential customers and boosting conversions.

By leveraging these escape room advertising ideas, you can keep your business ahead of the competition and consistently attract new players with engaging, high-converting Google Ads.

2. Microsoft Ads for Escape Rooms: A Hidden Gem for Advertising

While Google Ads dominates the digital advertising space, Microsoft Ads offers a powerful yet often overlooked opportunity for escape room advertising.

With lower competition and costs, this platform allows you to target a unique audience, including professionals and older demographics, who are actively searching for fun activities.

2.1 Microsoft Search Ads: Lower Cost, Higher Returns

Microsoft Search Ads function similarly to Google Search Ads but often come with a lower cost-per-click and less competition. This makes them an effective escape room advertisement strategy for reaching a valuable yet underutilized audience.

Example:

Above is a collage of image examples of Microsoft Search Ads from some escape room companies.

• Targets a slightly older, professional audience.
• Can be more budget-friendly than Google Ads.
• Example Keywords: 
• Best Use Case: Great for capturing professionals looking for unique entertainment options.

2.2 Microsoft Display Ads: Expanding Reach Beyond Google

Microsoft Display Ads helps boost brand visibility by showcasing escape room ads on Microsoft-owned platforms like MSN, Outlook, and Bing. This allows you to engage potential players who may not be actively browsing on Google.

Example: "Escape Room Adventure Awaits – Are You Ready?"

• Expands brand awareness beyond Google’s network.
• Reaches users who may have different browsing habits.
• Best Use Case: Ideal for businesses looking to extend their advertising reach with a lower budget.

By integrating Microsoft Ads into your escape room advertising ideas, you can tap into a new audience and drive more bookings at a lower cost.

3. Social Media Ads for Escape Rooms: Engaging Customers Where They Spend Time

Social media is where people connect, scroll, and discover exciting experiences—making it a prime space for escape room advertising.

With highly visual and interactive content, social media ads such as Facebook Ads can capture attention, drive engagement, and convert casual browsers into enthusiastic players.

Whether through images, videos, or immersive experiences, the right escape room ads can make your business stand out.

3.1 Facebook Image Ads: Eye-Catching Promotions

A striking image with a strong call to action is a simple yet effective way to grab attention.

Example:

• Uses bold visuals to capture interest instantly.
• Perfect for showcasing promotions and special offers. 
• Best Use Case: Great for quick, attention-grabbing escape room advertisements.

3.2 Facebook Carousel Ads: Showcase Multiple Game Themes

Carousel ads let you feature different escape room themes, allowing users to choose their adventure.

Example: "Choose Your Adventure: Prison Break, Haunted House, or Spy Mission!"

• Highlights multiple escape room experiences in one ad.
• Encourages users to pick the theme that excites them most.
• Best Use Case: Perfect for showcasing different game options in a single escape room ad.

3.3 Facebook Video Ads: Bring the Action to Life

Nothing sells the thrill of an escape room better than a dynamic video.

Example: "Watch Our Players in Action – Can You Beat the Clock?"

• Uses real gameplay footage to immerse viewers.
• Engages potential players with a cinematic feel.
• Best Use Case: Ideal for storytelling and showcasing the excitement of escape room advertising.

3.4 Instagram Story Ads: Engaging Mobile Users

Instagram Stories provide a fast, immersive way to engage players through mobile-friendly content.

Example: "Swipe Up to Unlock the Mystery!"

• Optimized for vertical, full-screen engagement.
• Great for time-sensitive deals and flash sales.
• Best Use Case: Ideal for mobile-first escape room advertising ideas.

3.5 Instagram Reel Ads: Leveraging Short-Form Video Content

Reels are one of the best ways to reach younger audiences who love quick, engaging content.

Example: "Can You Crack the Code? Watch Now and Find Out!"

• Captures attention with fast-paced, intriguing content.
• Encourages interaction and sharing.
• Best Use Case: Excellent for engaging younger demographics with creative escape room ads.

3.6 YouTube Ads: Turning Viewers into Players

YouTube is a powerful platform to showcase the thrill of escape rooms through immersive video ads.

3.6.1 Skippable In-Stream Ads: Quick Teasers That Hook Viewers

Example: "The Clock is Ticking… Will You Escape?"

• Creates intrigue and excitement within seconds.
• Ideal for storytelling and player testimonials.
• Best Use Case: Effective for building excitement and curiosity through escape room ads.

3.6.2 Non-Skippable Ads: Maximum Impact in 6 Seconds

Example: "Solve the Mystery. Book Now."

• Ensures viewers receive the full message before watching their video.
• Best for concise, high-impact messaging.
• Best Use Case: Perfect for delivering a strong message quickly in escape room advertising.

3.6.3 Bumper Ads: Bite-Sized Escape Room Teasers

Example: "Find the Clues. Solve the Puzzle. Escape in 60 Minutes!"

• Short, impactful, and great for brand recall.
• Works well when paired with other video ads.
• Best Use Case: Ideal for reinforcing brand awareness through repeat exposure.

With the right mix of social media escape room advertising, you can engage potential players where they spend their time and inspire them to book their next thrilling adventure.

4. LinkedIn Ads for Corporate Escape Room Bookings

When it comes to corporate events, escape room advertising on LinkedIn is a game-changer. With a professional audience, LinkedIn allows you to connect directly with businesses, HR managers, and event planners looking for engaging team-building activities.

Whether through targeted content or direct outreach, the right escape room ad can position your business as the ultimate choice for corporate events.

4.1 Sponsored Content Ads: Reaching Corporate Event Planners

Sponsored content ads allow you to promote escape room team-building experiences directly in the LinkedIn feeds of decision-makers.

Example: "Corporate Team-Building? Try an Escape Room Challenge!"

• Showcases escape rooms as fun and effective team-building activities.
• Targets event planners and HR professionals looking for corporate event ideas.
• Best Use Case: Great for increasing visibility and attracting corporate bookings through escape room ads.

4.2 LinkedIn Message Ads: Direct Outreach to HR Managers

Message ads deliver direct invitations to corporate decision-makers, ensuring your escape room advertisement reaches the right audience.

Example: "Strengthen Your Team with a Unique Escape Room Experience!"

• Personalized messaging to HR managers and business leaders.
• Highlights problem-solving, communication, and teamwork benefits.
• Best Use Case: Ideal for direct engagement with corporate planners looking for new escape room advertising ideas.

By leveraging LinkedIn’s powerful targeting, you can turn escape room advertising into a steady stream of corporate event bookings. Let’s make team-building more exciting—one puzzle at a time!

5. Escape Room Retargeting Ads: Convert Website Visitors into Customers

Not every potential customer books on their first visit—but that doesn’t mean they’re not interested! Escape room retargeting ads help bring those visitors back, keeping your business fresh in their minds.

By strategically placing escape room ads on social media and search engines, you can remind them of the fun experience they almost booked and encourage them to complete the process.

5.1 Facebook and Instagram Retargeting Ads

Social media is where people spend their time, making it the perfect place to re-engage potential customers who previously visited your site but didn’t book.

Example: "Left Without Booking? Here’s a Special Offer for You!"

• Gently reminds visitors of the experience they almost had.
• Uses special offers and urgency to drive conversions.
• Best Use Case: Ideal for nudging hesitant buyers toward completing their booking.

5.2 Google and Microsoft Retargeting Ads

Search-based retargeting ensures your escape room advertisement reaches users as they browse other sites, keeping your business top-of-mind.

Example: "You Were So Close! Complete Your Booking Now."

• Displays ads to previous visitors across different websites.
• Reinforces interest with personalized reminders.
• Best Use Case: Great for recovering lost bookings and maximizing return on ad spend.

Retargeting is one of the most powerful escape room advertising ideas—turning previous visitors into paying customers by reminding them why they were interested in the first place!

Conclusion

Escape room advertising is about finding the right mix of platforms and strategies.

By implementing these escape room advertising ideas, you can boost engagement, increase bookings, and grow your business. Test, optimize, and watch your escape room thrive!

Ready to implement these strategies? Schedule a strategy call with Escape Room Marketer today!