Remarketing Revolution: A 10% Booking Boost for Your Escape Room Business!

Ready for a booking boost? Discover the magic of REMARKETING!

It's your secret weapon, giving potential customers a second chance to say "yes" to the invitation to thrilling adventures in your escape rooms.

Suppose someone checks out your escape room site and gets intrigued, but not quite ready to take the plunge.

Fear not!

Remarketing swoops in like a digital superhero, gently pulling them back into the adventure they almost missed out on.

Now, the question is, how to use this secret weapon called escape room remarketing?

Well, we've got answers! Let us explain...

01. Awake Your Inner Detective Up, Find Missing Players Out!

Think of yourself as a detective looking for persons of interest!

Now, the question is, who are they?

Those who visited your escape room website but didn't book any game, each of them is your person of interest, and you're the detective with a mission to catch them!

Like all the famous detective characters, you also have not one but two assistants - Google Analytics and Google Tag Manager.

Google Analytics is your helpful sidekick, guiding you through the analytics maze. Make a smart plan, and set up a goal named "Game Booking Abandonment", like Hercule Poirot solving a case.

But wait, your adventure isn't complete without Google Tag Manager, your undercover agent! You're giving it a mission – creating a Tag called "Game Booking Abandonment," as sneaky as Nancy Drew finding clues.

Now, make a Trigger in Tag Manager – your partner in an investigation – aimed at potential adventurers who circled the booking but didn't dive in!

With a click, test your setup, like Miss Marple carefully observes. Once confirmed, you're live! Heading back to Google Analytics, unravel the behavioural mysteries of those who visited but didn't book, discovering the hidden treasures under "Events" or "Conversions."

Armed with this data, create a remarketing audience. This audience, the unsolved case on our detective board, includes those who triggered "Game Booking Abandonment" but slipped through the booking cracks.

In this adventure, Google Analytics and Tag Manager become your dynamic assistant duo, helping you solve the case of potential adventurers who checked out your escape room but slipped away.

It's like taking the persons of interest under arrest after solving the case. Now, the following steps can be considered as the courtroom procedure.

02. Craft Ads That Steal The Show

Alright, Escape Room Maestro! After tracking those who missed to book your adventures, it's re-advertising time!

Let's discuss weaving a remarketing strategy that will bring back those curious souls who wandered through your escape room website but didn't entirely plunge into adventure.

Let your ads be the Spielberg of the digital world, creating a visual masterpiece that screams, "Hey, you almost missed out on the greatest adventure ever!"

Craft graphics that practically wink at keywords like "remarketing escape room", "unforgettable puzzles", and "adventure teaser" – the kind of visuals that make their cursor do a double-take!

Now, let's talk about your ad copy, the witty tour guide through the maze of curiosity.

Use phrases like "Don't let the adventure escape twice" or "Unlock the mystery you almost cracked"! Sprinkle in keywords like "rediscover escape room" and "book missed adventure" to keep Google's algorithm entertained.

Whether it's the jaw-dropping themes, mind-bending puzzles, the sheer thrill, or all of them, let your ads dance with keywords like "unique escape room themes" and "thrilling adventure experiences" – it's irresistible for the algorithm gods!

Write your ad copy like the teaser to a blockbuster movie – offer a sneak peek without revealing all the plot twists, and make them go, "Wait, what did I almost miss?"

Finish with a call to action that's more compelling than a cliffhanger season finale, like - "Rediscover the thrill now," "Claim your adventure," or "Book the mystery you almost missed"!

Make it so irresistible that they can't resist clicking. Don't forget keywords like "remarketing redemption" and "urgent escape room booking" for SEO magic!

Now, launch those Google Ads, set sail on Facebook, and let Instagram be your visual stage; call again those adventure enthusiasts who previously missed your fantastic escape room adventure!

Hope that most of them won't be able to resist hitting the booking option.

03. Sweeten the Pot - Because Who Can Resist?

Make them offers they can't refuse!

Yes, become The Godfather of the escape room industry, and offer such exclusive deals, that'll compel even Don Vito Corleone to jump into your adventures!

Who missed out on your escape room adventures or visited the website but left without booking? Target and Remarket.

Target them with the help of your very close friend - Google Analytics, reach them through Google Ads, Social Media Ads, etc., and convey to them your amazing and unique offers they haven't seen before!

Turn their previous "Maybe Later" into an enthusiastic "Why Not Now?" with your extraordinary offers.

Now, let's sweeten the pot with examples of some remarkable offers.

Imagine a "VIP Adventure Pass" that grants exclusive access to new and unreleased rooms, creating a buzz of anticipation.

Or consider a "Mystery Bundle", where booking multiple games comes with a discounted package rate, encouraging guests to prolong the excitement.

Or offer gift vouchers or gift cards that are completely unique and beyond any fun things they can even think of!

These exclusive deals become the irresistible cherry on top, enticing those who hesitated before to seize the opportunity for an unforgettable escape room experience.

It's the strategic move that transforms the missed or undecided into eager bookings, making your escape room the must-visit destination!

So, are you ready now, to remarket your escape room like Don Corleone?

04. Injecting Urgency and FOMO - The Thrill Factor!

Alright, buckle up for another remarketing trick that's more thrilling than a rollercoaster ride!

At first, craft your messaging like the drumroll before Batman's grand entrance—a bat signal calling everyone to your escape room adventure ASAP!

Now, let's talk FOMO - Fear of Missing Out!

For remarketing your escape room to those potential players who previously missed or ignored your offers, inject a FOMO into their minds that'll make them think - "Missing out on this escape room adventure can make me isolated as an adventurer! Let's go and book the escape room!"

Combine urgency and FOMO like a mad scientist mixing potions. Or it's like Doc Brown telling Marty McFly, "We've got to go back to the escape room adventure – there's no time to lose!"

Your call to action becomes more than just a button; it's like Gandalf shouting, "You shall not pass up on this adventure!"

In a world where potential players aren't just customers but heroes on a quest, your remarketing narrative becomes the spellbook, the map, and the compass guiding them toward an epic adventure.

In a nutshell, the urgency becomes the unseen force urging them to act now, while FOMO adds a thrilling layer of suspense, that encourages the thrill seekers inside them to book an adventure at any cost!

The combination of urgency and FOMO is a call to join a grand escapade that simply can't be missed!

05. Optimize Like a Pro!

Consider remarketing as your ever-evolving masterpiece, requiring constant attention and fine-tuning.

Dive into your campaign data regularly in Sherlock style to distinguish the heroes from the villains—what's working and what needs a plot twist!

Now, be the director of your ad performance. If your ad copy plays the lead role well, give it a standing ovation. If it needs a script rewrite, channel your inner wordsmith.

Just like James Bond adjusting his gadgets, fine-tune your targeting and bidding strategies for a cinematic ROI that would make even Hollywood producers jealous!

In this ongoing saga, your data is your sidekick, helping you sculpt the narrative of success.

So, embrace the role of the relentless director, continuously shaping your remarketing adventure into a blockbuster that rivals the classics!

In a nutshell, escape room remarketing is your business's secret sauce – like adding a sprinkle of unicorn glitter to your marketing strategy!

Direct your own blockbuster with irresistible ads that make James Bond jealous! Sweeten the pot like the Godfather of escape rooms, and inject FOMO like Doc Brown on a time-traveling spree.

Keep optimizing, because in this adventure, data is your sidekick, and you're the director turning missed opportunities into box office hits.

So, get ready to retarget and remarket your escape room effectively and get 10% more bookings from your potential players!

Need personalized guidance? Our team at Escape Room Marketer is always here to help. Schedule a free consultation or audit.